If you’re looking for the best elearning for sales leadership training in your organisation, here we signpost some of the top solutions and providers.
Sourcing practical, engaging online learning for sales directors and managers can be a challenge. There are many providers for the standard management toolkit (delegation, team building, difficult conversations etc.) However, on this page we signpost resources available that are specific to sales management training.
We are looking at online solutions that:
- Address the key areas sales managers have to manage (targets, incentives, commissions, recruitment, account strategy, sales process, sales methodologies etc)
- Provide a true online learning experience, not ‘PowerPoint learning’
- Can be adapted to different sales environments (products, services, simple, complex)
Many sales training firms provide a sales management programme in workshop or classroom format, and some companies have taken the core content and converted it to an online version.
Less common are firms who optimise online learning benefits with high quality sales management content.
Here is a selection of the best…
First Media UK – eLearning for Sales Enablement
For over 20 years, First Media have developed creative, engaging elearning content for a wide range of industries.
As well as product knowledge training, their solutions are ideal for developing soft skills, such as business development and customer service. They’ve created an impressive suite of sales enablement training for Sabre – one of the world’s leading travel technology companies, to help their teams to showcase their Retail Intelligence Suite:
Learn more about elearning for sales enablement from First Media over on their website.
Pareto – Sales Recruitment and Training
Part of Ranstad, Pareto have established a leading position at the intersection of the sales recruitment and training. They’ve developed a strong reputation for finding and upskilling sales staff.
Pareto has strong credentials in technology and manufacturing, but have experience in a variety of other sectors.
With over 25 years of experience, they have recently shifted their training approach to a blended approach based on their digital learning platform that supports classroom training. They also run a session on remote sales management, which is delivered via a range of online formats.
Imparta – Blended Learning
Imparta provide a curriculum of training materials that can help boost sales results based on its 3D advantage approach. The Imparta sales leadership learning content has been developed using research-based methodologies and covers all the key areas you would expect for sales organisations.
The 3D Advantage Change Process helps guide sales organisations into best practice and offer training sessions in how to deliver this process to specific organisations.
Imparta offer a novel ‘TaaS’ system (training as a service) for combining instructor led programmes with accompanying eLearning material – a blended learning solution for sales. Their i-Coach system is designed to help learners access content in the field, and to reinforce training delivered in workshops.
Virtual training for sales managers is offered via a combination of webinars and e-Cards to support key concepts.
Huthwaite – SPIN Selling Model
Providers of the famous SPIN selling model that has been so widely adopted across multiple sectors, Huthwaite have also ventured online. For its core methodology, Huthwaite provide sophisticated online solutions to help coach the implementation of SPIN.
The organisation also provide a SPIN coaching programme aimed at sales managers.
As would expect for a company of the size and reputation of Huthwaite, digital learning solutions are slick and aligned well to SPIN. At present, there does not seem to be a full range of tools for sales managers beyond the implementation of SPIN.
